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Challenge

First 5 Sacramento needed an overview that succinctly outlined what they do for both their English and Spanish speaking audiences. They originally assumed it would be two distinct brochures that needed to be compact and easy to mail.

Solution

Graphic Focus worked with our designer Linda Pucilowski and our client Erin Blount to create one brochure with identical designs on both sides, but English and Spanish on opposite sides. This brochure was the flagship piece that launched a brand identity for First 5 Sacramento. All future design pieces were inspired by this brochure.

In 2007 the bilingual brochure won a statewide award from The California Association of Public Information Officials (CAPIO) in the category of Special Publication.

Challenge

The LOCC needed a modular system that would last three years. It had a tremendous amount of information that media buyers needed to be able to quickly scan and find what they were looking for.

Solution

Graphic Focus worked with designer Lisa Wood to create a media kit with tiered interior pages and a mini-sized rate card. We printed three years of materials but only bound the first year. Subsequent years were held in storage and the rate cards and editorial calendars were printed the following two years then bound in. We saved them almost 200% over three years.

Challenge

The DOT needed a small, inexpensive piece that would stand out in card racks. DOT had invested in an illustration for a multi-channel internal and external marketing campaign to inform, inspire and create unity amongst new divisions that were being incorporated under the DOT umbrella.

Solution

A die-cut, accordion folded format allowed for no waste on press and a simple $80 die allowed for their collateral to stand out from all the others.

Challenge

Barcellona Inc., had the challenge to create one piece that told the story for eight builders, could change content often, hold a DVD and be compact enough to mail or carry easily…oh, and in about 2 weeks.

Solution

Graphic Focus worked with their talented team on a multi-panel piece that was easily customizable with inserts and DVD’s. It is dramatic, clean, functional and highly customizable without compromising the look or feel.

Challenge

Tracy Roberts (formerly of Wirestone) wanted to create a sales piece that sold itself experientially. One of the challenges of selling new hardware is that prototypes are extremely expensive and buyers always want materials to mull on later.

Solution

This is one my all-time favorite projects. We devised a package that was the exact size of the scanner, had a lid that tilted up, showed all the buttons, and contained the leave-behind data sheets.

Challenge

The client’s challenge was how to promote their new initiative and not create any perception of waste while walking their talk and being environmentally smart. They wanted the solution to be a little fun without being childish.

Solution

We chose two items that were made from recovered material (bamboo memo holder) and were recyclable (stress reliever) both of which were useful by the end user.

Challenge

HorizonWest wanted items that were useful, thoughtful and helpful to their staff. These items were part of a larger campaign to unite and create pride amongst their employees and remind them of their promise to their clients/patients.

Solution

Graphic Focus shares a great partnership with Rick Burke who has a very clear vision of what will work for his clients. We collaborate on possible solutions and once he decides, we make sure he gets what he wants, when he wants it, at the best price.

Challenge

The California Peace Officers Association needed a backdrop for their booth at their signature tradeshow and conference: COPSWest…in about a week.

Solution

Graphic Focus knows who can produce signage and promotional items at the right price, in the timeframe the client needs. We vet our vendors so we ensure the client is not over-paying or under-paying and getting cheap, ineffective materials.

Challenge

Modamedia needed printing and mailing solutions that would help their client reach the people who need their help with financial planning and investing. How do you get people to open their mail?

Solution

Graphic Focus proposed an outgoing envelope size that was unique in size but could be mailed at letter rates so the postage costs were kept as low as possible. This allowed the client to stretch their budget and reach.

Challenge

How to ensure that as many prospective clients have an opportunity to respond in the way that made sense and worked for them? This was the question Graphic Focus was posed with.

Solution

Graphic Focus created a personalized URL (PURL) for each mail recipient and then an email was sent out to the same people who received direct mail a week earlier. This ensured we got to connect with mail recipients again, and gave those who prefer electronic communication the ability to respond to the client’s offer.