Author Archives: hlgjill

Challenge First 5 Sacramento needed an overview that succinctly outlined what they do for both their English and Spanish speaking audiences. They originally assumed it would be two distinct brochures that needed to be compact and easy to mail. Solution Graphic Focus worked with our designer Linda Pucilowski and our client Erin Blount to create [...]

Challenge The LOCC needed a modular system that would last three years. It had a tremendous amount of information that media buyers needed to be able to quickly scan and find what they were looking for. Solution Graphic Focus worked with designer Lisa Wood to create a media kit with tiered interior pages and a [...]

Challenge The DOT needed a small, inexpensive piece that would stand out in card racks. DOT had invested in an illustration for a multi-channel internal and external marketing campaign to inform, inspire and create unity amongst new divisions that were being incorporated under the DOT umbrella. Solution A die-cut, accordion folded format allowed for no [...]

Challenge Barcellona Inc., had the challenge to create one piece that told the story for eight builders, could change content often, hold a DVD and be compact enough to mail or carry easily…oh, and in about 2 weeks. Solution Graphic Focus worked with their talented team on a multi-panel piece that was easily customizable with [...]

Challenge Tracy Roberts (formerly of Wirestone) wanted to create a sales piece that sold itself experientially. One of the challenges of selling new hardware is that prototypes are extremely expensive and buyers always want materials to mull on later. Solution This is one my all-time favorite projects. We devised a package that was the exact [...]

Challenge The client’s challenge was how to promote their new initiative and not create any perception of waste while walking their talk and being environmentally smart. They wanted the solution to be a little fun without being childish. Solution We chose two items that were made from recovered material (bamboo memo holder) and were recyclable [...]

Challenge HorizonWest wanted items that were useful, thoughtful and helpful to their staff. These items were part of a larger campaign to unite and create pride amongst their employees and remind them of their promise to their clients/patients. Solution Graphic Focus shares a great partnership with Rick Burke who has a very clear vision of [...]

Challenge The California Peace Officers Association needed a backdrop for their booth at their signature tradeshow and conference: COPSWest…in about a week. Solution Graphic Focus knows who can produce signage and promotional items at the right price, in the timeframe the client needs. We vet our vendors so we ensure the client is not over-paying [...]

Challenge Modamedia needed printing and mailing solutions that would help their client reach the people who need their help with financial planning and investing. How do you get people to open their mail? Solution Graphic Focus proposed an outgoing envelope size that was unique in size but could be mailed at letter rates so the [...]

Challenge How to ensure that as many prospective clients have an opportunity to respond in the way that made sense and worked for them? This was the question Graphic Focus was posed with. Solution Graphic Focus created a personalized URL (PURL) for each mail recipient and then an email was sent out to the same [...]